Media Strategy Manager

Company: Mars Advertising, Inc.
Location: Chicago
Posted on: November 18, 2024

Job Description:

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we've become global leaders in four key commerce disciplines - Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy - that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.Mars United Commerce is currently seeking a Media Strategy Manager to work East Coast hours in a hybrid capacity from any of our offices in Detroit, NYC, Chicago, Cincinnati, or Minneapolis. This position is responsible for developing Consumer Promotions and National Shopper media strategies for assigned brands and leading growth of assigned businesses. CPG and retail media experience is strongly preferred.PRIMARY RESPONSIBILITIES:

• Client-facing role developing and flawlessly planning and executing best in class national consumer promotions and shopper media campaigns.
• Execution of consumer promotion tactics including experiential, sweeps, sampling, digital coupons, rebates, influencers, etc.
• Collaboration with internal team and vendors for a competitive analysis of all category activity on a regular basis for use in quarterly competitive audit presentations, presenting findings to clients.
• Play key role in partnering with creative, strategic planning and client leadership to build out the end to end consumer journey inclusive of commerce media tactical thought starters and innovation ideas to bring the concepts to life.
• Partner with the integrated agency teams to develop full funnel plans across the integrated brand experience.
• End to end campaign management delivering final approved plans to market.
• Cross functional collaboration in ensuring all vendor deliverables are met.
• Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting.
• Management of program trackers and timelines.
• Management of third party consumer promotions and shopper vendor partners.
• Negotiating contract rates (both annual and program-specific).
• Monitoring of 3P vendor landscape (identifying new partners or existing partners with new capabilities).
• RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities.
• Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams.
• Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations.
• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.SKILLSETS REQUIRED:
• Bachelor's degree in advertising, marketing, related field or the equivalent combination of education and experience.
• 3-5 years of shopper, consumer promotions or retail media experience working in an agency setting.
• Must be an excellent collaborator, willing to lean in and work closely with internal and external teams in a virtual team environment.
• Must have a strong level of understanding of multiple media channels; shopper, digital and traditional.
• Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions.
• Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs.
• Able to build relationships across the team, department, vendors and clients.
• Proactive approach, demonstrated by:Providing regular project timeline and budget updates to team/supervisor.
• Anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team.
• Developing an understanding of new/emerging media developments and sharing with the broader team internally.
• Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client.Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
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Keywords: Mars Advertising, Inc., Gary , Media Strategy Manager, Executive , Chicago, Indiana